Time: Your Most Valuable Asset

Morgan Housel, in The Psychology of Money, states: “Saving money isn’t just about achieving specific goals like buying a home or retiring comfortably. It’s a hedge against life’s inevitable ability to surprise the hell out of you. Having more control over your time and options is one of the most valuable forms of wealth.”

In his book, Housel emphasizes that financial security isn’t just about wealth accumulation but about gaining flexibility and freedom in life. He highlights how saving provides a buffer against unexpected challenges and empowers individuals to make choices based on desire rather than necessity. Ultimately, the book explores how mindset and behavior play a greater role in financial success than technical knowledge alone.

We often think of money as our greatest asset, but in reality, time is the one thing we can never get back. Too many people spend their lives trading hours for dollars, never realizing they could be using their time more intentionally. The key to true freedom is learning how to manage your time wisely by prioritizing assets over liabilities.

Time is our most valuable resource—once it’s gone, we can’t get it back. Yet, too often, we trade it away cheaply for things that don’t serve us. We spend years working for money, only to realize that money can’t buy back the time we lost. The truth is, every hour you spend doing something unfulfilling, every day spent worrying about financial stress, is time taken away from the things that truly matter—your freedom, your family, your passions.

So how do you take control? By eliminating liabilities and acquiring assets. Every financial obligation—bad debt, unnecessary expenses, poor investments, financial illiteracy—acts as a chain, keeping you locked in a cycle where you trade time for money. The key to breaking free is shifting your mindset. Instead of working endlessly to pay for things that depreciate and don’t pay you, invest in assets that work for you. Build income streams that generate wealth without demanding your time in return.

When you start managing your time like the precious asset it is, everything changes. Be intentional with how you spend your hours. Cut out distractions. Focus on building something that lasts. Prioritize financial literacy so you can spend your days on what truly fulfills you.

The goal isn’t just to make more money—it’s to buy back your life. Every decision you make today is either moving you closer to freedom or keeping you stuck. Choose wisely, because time is the one thing you can never earn back.

Invest Smart, Live Well with Von & Ren,
Elvon & Caren Bowman
Co-Founders, Co-Owners & CEOs
Von & Ren Industries, LLC